{"id":20192,"date":"2023-01-11T16:55:17","date_gmt":"2023-01-11T21:55:17","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=20192"},"modified":"2023-01-18T09:45:48","modified_gmt":"2023-01-18T14:45:48","slug":"artificial-intelligence-ai-design","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/artificial-intelligence-ai-design\/","title":{"rendered":"AI and Design: The Good, the Bad, and the Unknown"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

Last month, the App Store\u2019s top-downloaded app in America promised to change a familiar medium: the selfie. But instead of fine-tuning your close-ups or adding moody filters, Lensa AI<\/a> creates brand-new digital portraits from existing photos\u2014and styles range from the Renaissance to Disney royalty. The striking detail and quality churned out by the app have users marveling, sharing the results widely, and, occasionally, wondering if this isn\u2019t all a little creepy<\/a>. <\/p>\n\n\n\n

Artificial intelligence (AI) has quickly moved from a possibility to a reality, a set of tools with very real applications available at our fingertips. <\/p>\n\n\n\n

In 2022, the general public got access to two tools, OpenAI\u2019s DALL-E 2<\/a> and the independent research lab Midjourney<\/a>, which render any text you choose into realistic\u2014or, at the very least, entertaining\u2014images in mere seconds. And when it comes to the written word, there\u2019s also OpenAI\u2019s ChatGPT<\/a>, capable of turning a one-sentence brief into a dozen taglines in the time it takes to say \u201cbrainstorm.\u201d<\/p>\n\n\n\n

As a designer, this whirlwind of development might make you scratch your head. Which AI tools are here to help? How will workflows change, and what parts of your job are actually<\/em> at risk of full automation? While it\u2019s still early, let\u2019s explore the current state of AI and design. <\/p>\n\n\n\n

What AI can really do for you<\/h2>\n\n\n\n

Despite the flashy examples you\u2019ve likely seen on social media lately, some of AI\u2019s most crucial capabilities for creatives come simply by cutting out mundane, time-consuming tasks. <\/p>\n\n\n\n

Take Adobe Sensei<\/a>, for instance. It was released five years ago to help solve the problems of image library overload and soften the never-ending demands on designers to meet image specs. To do it, Sensei offers Smart Tags, a service that auto-generates keywords for photographs rather than making you do it all manually. Drawing from 100,000 available tags, a senior scientist at Adobe described the tool<\/a> as a way to turn \u201ca black hole of images\u201d into something a little more manageable. <\/p>\n\n\n\n

Another popular option is Uizard<\/a>, which uses screenshots to develop consistent themes and templates for prototyping websites, apps, and other interfaces.<\/p>\n\n\n\n

Some designers leverage brand-new AI tools to reduce the monotony of carrying out the early stages of a project by hand. Sarah Drummond, who works as a service designer, told the New York Times<\/em><\/a> that using DALL-E 2 for preliminary sketches of a checkout concept saves her serious time. \u201cAll of a sudden, I can take like 15 seconds and go, \u2018Woman at till, standing at kiosk, black-and-white illustration,\u2019 and get something back,\u201d she said.<\/p>\n\n\n\n

For freelancers and those tasked with providing detailed plans alongside the work of designing, ChatGPT might help free up space, too. While there\u2019s still some refining to do, check out the project plan it developed in a few seconds:<\/p>\n\n\n\n

Helping hand or replacement?<\/h2>\n\n\n\n

While you could theoretically rely on a mix of chatbots and AI image generators to cover all your bases, most industry veterans agree that human designers aren\u2019t going anywhere. A design process using only AI and machine learning (ML) is cumbersome, and it doesn\u2019t deliver a final product that you\u2019d necessarily want to show a client. <\/p>\n\n\n\n

According to Jason Carmel, an executive at global ad agency Wunderman Thompson, formulating useful prompts is a skillset all its own\u2014and without it, you\u2019ll quickly realize that AI tools can be \u201ca time suck<\/a>.\u201d Drummond, the service designer, also noted that she wouldn\u2019t use AI for her final output. <\/p>\n\n\n\n