{"id":19968,"date":"2022-08-31T14:17:00","date_gmt":"2022-08-31T18:17:00","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=19968"},"modified":"2022-08-31T16:17:44","modified_gmt":"2022-08-31T20:17:44","slug":"designer-podcasts","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/designer-podcasts\/","title":{"rendered":"How Designers Can Capitalize on the Podcast Boom"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

No, you\u2019re not alone in hearing Casper ads<\/a> in your subconscious. Podcasts are still all the rage, and whether it\u2019s generalists pontificating on the news of the day or insiders dropping industry insights, the market keeps growing. <\/p>\n\n\n\n

Commuters rely on them (got a half hour to kill?), pop culture fans and niche hobbyists find community, and marketers use them to gain exposure. But despite being a specifically non-visual medium, podcasts have also emerged as a key space for designers, both as a source of knowledge and as a way to boost their personal brands. So where can you find inspiration over the airwaves? And what does it take to start making a podcast all your own?<\/p>\n\n\n\n

Why podcasts? Why right now?<\/h2>\n\n\n\n

Truth be told, we\u2019re in the midst of a pod-aissance; the concept dates all the way back to the \u201980s, but thanks to the ubiquity of smartphones, over the last decade the percentage of Americans who have tuned in to at least one podcast has doubled<\/a>, jumping to 60 percent.  <\/p>\n\n\n\n

It\u2019s regularity that\u2019s really drawing listeners in and keeping them hooked. Today, over 80 million Americans<\/a> are weekly podcast listeners. And with real-time feedback and communities springing up each day, creators no longer need to wonder who out there is engaging with their show. Nor do podcast producers need to worry about constant promo; Discord servers and subreddits foster communities of listeners all their own.<\/p>\n\n\n\n

Uniting listeners across various channels pays off when it comes to sustaining a fanbase, even on hyper-specific topics. On the 99% Invisible<\/em> subreddit<\/a>, for example, nearly 15,000 devotees express their thoughts about every episode, share photos of architectural and design peculiarities, or chat about what they\u2019d like to see from future shows.<\/p>\n\n\n\n

Talking design today<\/h2>\n\n\n\n

From discussions on the business of design to stories about left-field projects bound for history books, there\u2019s no shortage of podcasts with designers in mind<\/a>. In 2022, these are some of the best.<\/p>\n\n\n\n