{"id":19669,"date":"2022-05-11T10:36:04","date_gmt":"2022-05-11T14:36:04","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=19669"},"modified":"2022-05-16T17:12:51","modified_gmt":"2022-05-16T21:12:51","slug":"kendrick-lamar-south-park-deepfake","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/kendrick-lamar-south-park-deepfake\/","title":{"rendered":"How the &#8216;South Park&#8217; Guys Deepfaked Kendrick Lamar"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>No, you\u2019re not <a href=\"https:\/\/www.ceros.com\/inspire\/originals\/cannabis-and-creativity\/\">too high<\/a>\u2014it\u2019s a deepfake.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kendrick Lamar - The Heart Part 5\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/uAPUkgeiFVY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>If you watched the music video for Kendrick Lamar\u2019s new song \u201cThe Heart Part 5\u201d on Sunday night, you might\u2019ve been taken aback by the on-screen shapeshifting. The one-take video, a prelude to Lamar\u2019s forthcoming and long-awaited <em>Mr. Morale and the Big Steppers<\/em>, shows the rapper\u2019s face morphing into those of complicated celebrities like OJ Simpson, Ye, Will Smith, and Jussie Smollett. To create the deepfakes, Lamar enlisted technology from an unlikely source: the <em>South Park<\/em> guys, Trey Parker and Matt Stone.<\/p>\n\n\n\n<p>Parker and Stone\u2019s got into the deepfake space in 2020 when they founded Deep Voodoo, a studio with about 20 artists and technicians on staff. The studio\u2019s debut project was \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=9WfZuNceFDM\">Sassy Justice<\/a>,\u201d a viral short that spoofed a local news segment from Cheyenne, Wyoming. The video features deepfakes of Donald Trump, Al Gore, Mark Zuckerberg, and others.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sassy Justice with Fred Sassy (Full Episode) | From Trey Parker, Matt Stone, and Peter Serafinowicz\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/9WfZuNceFDM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Though the deepfake is a perfect vehicle for disinformation and dystopian-levels of division, Lamar\u2019s video represents the medium\u2019s artistic upside. The video isn\u2019t trying to deceive you into believing anyone other than Kendrick is responsible for those words, but when he delivers them in the guise of these other famous figures, the words are given more power, taking on extra meaning.&nbsp;<\/p>\n\n\n\n<p>Kendrick\u2019s Deep Voodoo collaboration isn\u2019t the first example of creative deepfakes. <a href=\"https:\/\/moondisaster.org\/\">This AI-generated film<\/a> shows Richard Nixon reading a speech he never had to deliver, one written in case the Apollo 11 moon landing mission failed. It was <a href=\"https:\/\/www.scientificamerican.com\/article\/a-nixon-deepfake-a-moon-disaster-speech-and-an-information-ecosystem-at-risk1\/\">created<\/a> by MIT media artists Francesca Panetta and Halsey Burgund in collaboration with two AI companies, <a href=\"https:\/\/www.cannyai.com\/\">Canny AI<\/a> and <a href=\"https:\/\/www.respeecher.com\/\">Respeecher<\/a>. The film adds insight and context to visualize a historical moment in a way that wasn\u2019t possible previously.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Stone does acknowledge the dangerous power that lies in the hands of a deepfaker, but he\u2019s more interested in laughs than in anything else. \u201cThere is something anxiety-producing about it,\u201d he <a href=\"https:\/\/www.nytimes.com\/2020\/10\/29\/arts\/television\/sassy-justice-south-park-deepfake.html\">told the <em>New York Times<\/em><\/a>. \u201cYou could call it a moral question\u2014we call it a comedy question. Just ripping something off and trying to fool somebody for more than a second, we have no interest in that.\u201d<\/p>\n\n\n\n<p>This won\u2019t be the last collaboration between Lamar, Stone, and Parker\u2014together, the group is producing a live-action comedy film for Paramount+. The premise of the film is that a young Black interning as a slave reenactor at a museum discovers that his white girlfriend\u2019s ancestors used to own his.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<div class=\"myclass\">To create his deepfaked music video, Kendrick Lamar got tech help from an unlikely source: the &#8216;South Park&#8217; guys, Trey Parker and Matt Stone.<\/div>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":102,"featured_media":19681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the &#039;South Park&#039; Guys Deepfaked Kendrick Lamar - 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