{"id":19431,"date":"2022-02-16T16:27:45","date_gmt":"2022-02-16T21:27:45","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=19431"},"modified":"2022-02-16T16:27:46","modified_gmt":"2022-02-16T21:27:46","slug":"voice-recognition-marketing","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/voice-recognition-marketing\/","title":{"rendered":"Is Voice Recognition the Future of Marketing?"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

Of all the technologies dreamed up by mid-twentieth century futurists and the creators of The Jetsons<\/em>, several have become a reality sooner than expected. Handheld supercomputers? Check. Hoverboards? Got \u2018em. Video calls? Old news. <\/p>\n\n\n\n

One hallmark of yesterday\u2019s \u201cThe Future\u201d hasn\u2019t yet reached the mainstream: voice recognition technology. But it\u2019s getting there, and fast, and it may change the way your marketing strategy works.<\/p>\n\n\n\n

Voice-powered search (speaking into your phone instead of typing) is quickly becoming a meaningful part of both the online search and shopping ecosystems. Data from Google shows<\/a> that 27 percent of the global population is already using voice search on mobile devices, and that group skews heavily towards younger people. For marketers, that means making changes to everything from traffic metrics to how products get seen\u2014or, in this case, heard. <\/p>\n\n\n\n

Voice Recognition, Then and Now<\/h2>\n\n\n\n

From its inception, the integration of speech into web technologies held a lot of promise: increasing accessibility<\/a>, maximizing convenience, and speeding up the development of machine learning.<\/p>\n\n\n\n