{"id":19326,"date":"2022-02-01T14:52:50","date_gmt":"2022-02-01T19:52:50","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=19326"},"modified":"2022-02-01T14:52:50","modified_gmt":"2022-02-01T19:52:50","slug":"content-marketing-tools-2022","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/content-marketing-tools-2022\/","title":{"rendered":"8 Content Marketing Tools You Need in 2022"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>If your goal this year is to use <a href=\"https:\/\/www.ceros.com\/inspire\/originals\/2022-creative-marketing-trends\/\">cutting-edge<\/a> technology to optimize your content marketing and connect with audiences, now\u2019s the time to make it a reality.\u00a0But even as e-commerce booms and hours spent behind the screen continue to skyrocket, it can still feel like a small army is required to help your content cut through the noise. Here\u2019s the good news: with the right content marketing tools, making your brand shine is a little more doable.\u00a0<\/p>\n\n\n\n<p>Work smarter with these platforms in the new year.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 19.74%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-61f321d4287e9\" data-aspectratio=\"5.06666667\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/ceros-marketing\/2022-marketing-tools-zubtitle\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Content Marketing Tools for 2022 \u2022 Zubtitle EMBED\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2>Zubtitle<\/h2>\n\n\n\n<p>To mute, or not to mute? Today, as every website\u2019s \u201cpivot to video\u201d keeps moving at full force,<s> <\/s>the question is more relevant than ever.&nbsp;<br>Marketers need a breadth of ways to connect through video content while striving to be as inclusive as possible, especially given that <a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\">nearly 85%<\/a> of total video viewership on Facebook is done on mute. One option is Zubtitle, a transcription software company that can generate accurate captions in minutes. When time is of the essence, automatic transcription can save you hours of work without sacrificing a meaningful audience segment.<\/p>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 19.74%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-61f418a52ce4b\" data-aspectratio=\"5.06666667\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/ceros-marketing\/2022-marketing-tools-buzzstream\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Content Marketing Tools for 2022 \u2022 BuzzStream EMBED\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2>BuzzStream<\/h2>\n\n\n\n<p>So many Excel sheets, so little time.&nbsp;<\/p>\n\n\n\n<p>When it comes to centralizing your media planning and outreach, BuzzStream makes things a little simpler. In one database, BuzzStream users can keep topic-relevant profiles, sites, and bloggers in one space, while also creating lists dedicated to individual projects. This eliminates the need to sift back through endless tabs and sheets to find the right resource when campaigns overlap.<\/p>\n\n\n\n<p>BuzzStream also lends a hand in finding the balance between volume and the human touch.&nbsp; The software lets you send automated, personalized emails based on correspondence history with a contact and their social media posts\u2014that\u2019s one way to avoid getting lost in a sea of boilerplate messages that really hope to find you well.<\/p>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 19.74%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-61f418be9e35c\" data-aspectratio=\"5.06666667\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/ceros-marketing\/2022-marketing-tools-later\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Content Marketing Tools for 2022 \u2022 Later EMBED\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2>Later<\/h2>\n\n\n\n<p>According to a <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2018-10\/2018_Edelman_Trust_Barometer_Brands_Social.pdf\">study<\/a> from Edelman, nearly 40% of consumers are \u201cunlikely to become emotionally attached to a brand unless they interact and communicate with it on social media.\u201d Even as new platforms spring up and others fall out of favor\u2014Clubhouse, for example, managed to do both in a single year\u2014social media continues to drive brand awareness and customer engagement.\u00a0<br>For the savvy digital marketer, that means a lot of posts, and even more planning. Later, a scheduling platform, lets users plan posts for Twitter, Instagram, Facebook, TikTok, LinkedIn, and Pinterest without toggling between each site and planning content separately. It also offers analytics like \u201cbest time to post\u201d by measuring when audiences are most likely to engage with content\u2014an especially helpful tool as marketers navigate changing algorithms and the return to a <a href=\"https:\/\/www.theverge.com\/2021\/12\/8\/22824609\/instagram-chronological-feed-adam-mosseri\">chronological<\/a> Instagram grid.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 19.74%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-61f418e41d424\" data-aspectratio=\"5.06666667\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/ceros-marketing\/2022-marketing-tools-sentione\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Content Marketing Tools for 2022 \u2022 SentiOne EMBED\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2>SentiOne<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ceros.com\/inspire\/originals\/human-touch-digital-experiences\/\">Humanizing your content<\/a> pays dividends. A <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\">survey<\/a> from Microsoft revealed that 90% of respondents list customer service as a driving factor of brand loyalty. Still, as companies scale and queries arrive across an array of mediums, it\u2019s no small task to find the balance between responsiveness and personalization.<\/p>\n\n\n\n<p>That\u2019s where SentiOne, an AI-powered social listening and customer service automation tool, comes in. The software integrates social profiles into one online management tool to monitor mentions and can provide instant, automated responses to queries with text and voice bots. When delayed responses can mean lost connections, it\u2019s worth exploring new ways to keep up.<\/p>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 19.74%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-61f418f2dc1e6\" data-aspectratio=\"5.06666667\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/ceros-marketing\/2022-marketing-tools-google\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Content Marketing Tools for 2022 \u2022 Google Analytics EMBED\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2>Google Analytics<\/h2>\n\n\n\n<p>Some tools never go out of style. Google Analytics is still a benchmark for digital marketing insights, providing reliable metrics like bounce rate, time spent on each page, and illustrating what content is driving conversions.<\/p>\n\n\n\n<p>Moving into 2022, utilizing Google Analytics will be crucial to understand the \u201cbefore and after\u201d of a website\u2019s performance amid the <a href=\"https:\/\/www.vox.com\/recode\/2021\/6\/24\/22548700\/google-cookies-ban-delay-floc-tracking\">phase-out<\/a> of third-party cookies. As Google and other search engines transition to first-party data, marketers can observe changes in sites\u2019 performance and get a better sense of how new traffic is acquired as the rules shift.<\/p>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 19.74%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-61f41901821e9\" data-aspectratio=\"5.06666667\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/ceros-marketing\/2022-marketing-tools-hotjar\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Content Marketing Tools for 2022 \u2022 Hotjar EMBED\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2>Hotjar<\/h2>\n\n\n\n<p>To get down to the details of how, exactly, users interact with content on a website, Hotjar is a natural complement to Google Analytics. While Google Analytics can analyze data like which pages receive the most visits and identify traffic sources that fuel conversions, Hotjar goes a step further. The platform can collect in-the-moment feedback and record sessions to uncover how visitors engage with web content and highlight any broken features or bugs holding them back. Hotjar also uses a \u2018heatmap\u2019 visualization tool to show aggregate user behavior, demonstrating where visitors click and scroll the most and what page elements are most important.<\/p>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 19.74%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-61f419107cc42\" data-aspectratio=\"5.06666667\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/ceros-marketing\/2022-marketing-tools-mailchimp\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Content Marketing Tools for 2022 \u2022 MailChimp EMBED\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2>MailChimp<\/h2>\n\n\n\n<p>Email marketing and the newsletter format are having something of a renaissance. And with an <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\">average return on investment<\/a> (ROI) of $36 for every dollar spent, it\u2019s no surprise that it\u2019s hugely popular among content marketers.<\/p>\n\n\n\n<p>How can you do it right? Start with an email marketing platform that keeps things simple and gives you a full slate of options.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a reason Mailchimp continues to be a favorite choice for email campaigns. Its plans are flexible while allowing digital marketers to design custom templates, develop localized campaigns, and manage audience data in one centralized interface.<\/p>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 19.74%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-61f4191f6ab47\" data-aspectratio=\"5.06666667\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/ceros-marketing\/2022-marketing-tools-ahrefs\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Content Marketing Tools for 2022 \u2022 Ahrefs EMBED\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<h2>Ahrefs<\/h2>\n\n\n\n<p>The power of SEO is undeniable. And even if unlocking the true secrets of Google results rankings is a lofty goal for the new year, you can still find ways to let your content make waves and reach new audiences with the right SEO tools.<\/p>\n\n\n\n<p>Ahrefs is an SEO toolset preferred by many marketers for its user interface and its wide-ranging keyword recommendations, which include YouTube and Amazon data for <a href=\"https:\/\/www.ceros.com\/inspire\/originals\/omnichannel-marketing\/\">omnichannel marketing<\/a>. It also has its own keyword research function, <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, and can offer visualizations of other metrics like domain rating, traffic potential, and website authority.&nbsp;<\/p>\n\n\n\n<p>It\u2019s evident that some trends\u2014such as personalized content and video-first marketing campaigns\u2014are here for the long haul while others seem destined to fade away overnight. Through utilizing tools that help you understand what content truly resonates, you can approach the new marketing landscape of 2022 without the fear of getting left in the past.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style='position: relative;width: auto;padding: 0 0 62.16%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none' id=\"experience-5f2c7bc26c2c1\" data-aspectRatio=\"1.60869565\" data-mobile-aspectRatio=\"0.97560976\"><iframe allowfullscreen src='\/\/view.ceros.com\/ceros-marketing\/get-industry-report?heightOverride=460' style='position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%' frameborder='0' class='ceros-experience' title='Industry Report' scrolling='no'><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<div class=\"myclass\">With the right content marketing tools, making your brand shine is a little more doable. Work smarter with these tools in 2022 and beyond.<\/div>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":133,"featured_media":19341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Tools You Need in 2022 - Ceros Inspire<\/title>\n<meta name=\"description\" content=\"With the right content marketing tools, making your brand shine is a little more doable. 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