{"id":18753,"date":"2021-07-21T18:18:16","date_gmt":"2021-07-21T22:18:16","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=18753"},"modified":"2021-07-22T09:45:36","modified_gmt":"2021-07-22T13:45:36","slug":"worst-olympic-logos-ranked","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/worst-olympic-logos-ranked\/","title":{"rendered":"The Worst Olympic Logos of All Time"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>First, we took the time to rank <a href=\"https:\/\/www.ceros.com\/inspire\/originals\/best-olympic-logos-ranked\/\">our favorite Olympic logos ever<\/a>. You didn&#8217;t think we&#8217;d neglect to mention our <strong>least<\/strong> favorite logos, did you?<\/p>\n\n\n\n<p>Generally, the ones that we thought didn&#8217;t measure up lacked the attributes that we were looking for: a grounding in local culture, a sense of sport or activity, and a sense of timeliness. But more simply, in some cases, we just didn&#8217;t like how they looked.<\/p>\n\n\n\n<p>As judged by the six-person editorial team here at Ceros, these are our least favorite Olympic logos of all time, ranked: <\/p>\n\n\n\n<h2>10. Los Angeles \u2014 1932 Summer Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79af9f129a\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: LA 32\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>In fairness, the use of an Olympic logo was pretty limited back in 1932, but this is far too busy and barely legible. No matter the limited application\u2014today\u2019s logos have to pop on mobile screens and Jumbotrons, t-shirts and TV ads\u2014some decluttering would\u2019ve helped this 1932 design quite a bit.<\/p>\n\n\n\n<h2>9. St. Moritz \u2014 1948 Winter Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79bd5d1a2c\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: St Moritz\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Not so much a logo as it is the cover of the brochure that they hand you at the entrance gates of the stadium. Regardless, it\u2019s boring and hard to read.<\/p>\n\n\n\n<h2>8. Tokyo \u2014 2020 Summer Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79a3902f09\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: Tokyo 2020\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Accusations of plagiarism got things off on the wrong foot for Tokyo 2020. This logo, which replaced the original, seems more like a snowflake than an emblem of summer. It doesn\u2019t evoke images of Japan or Tokyo, and we wonder if this logo is more evocative of the artist\u2019s style than of the host country.&nbsp;<\/p>\n\n\n\n<h2>7. Oslo \u2014 1952 Winter Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79bc3d5cca\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: Oslo\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Oslo Town Hall is a funky-looking building, but its huge clock face and tall rectangular windows add some gawky charm. In this logo, the building looks like nothing more than three LEGOs. Boring, dense, and hard to read.<\/p>\n\n\n\n<h2>6. Sapporo \u2014 1972 Winter Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79bbeb6ec8\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: Sapporo\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Though we loved Tokyo 1964, Sapporo\u2019s logo just didn\u2019t add up. Not quite an homage to Tokyo, it\u2019s a pale imitation, with the careless addition of the snowflake. The elements feel disjointed and weirdly independent, like four logos haphazardly stacked on one another.<\/p>\n\n\n\n<h2>5. Albertville \u2014 1992 Winter Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79bc98db7c\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: Alberville\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Quick\u2014where\u2019s Albertville? Sounds like it could be Canada. Is it Switzerland? Fair guess based on the red-and-white cross design. Too bad it\u2019s France. Using the flame as the focal point is also pretty generic, not at all rooted in local culture. Finally, what even <em>are<\/em> the composition lines in the background?<\/p>\n\n\n\n<h2>4. London \u2014 1948 Summer Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79af491a91\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: London 48\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>This Ye Olde Olympics logo feels traditional to a fault, even for the 1940s. The Palace of Westminster, although unquestionably London, does nothing to conjure either sport or activity of any kind. Neither does the boring black-and-white color scheme.&nbsp;<\/p>\n\n\n\n<h2>3. Berlin \u2014 1936 Summer Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79bdc0c9be\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: Berlin\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Even putting aside the dark context of Nazi Germany\u2019s Olympic logo, the line art is far too thin and delicate. It doesn\u2019t read well in small uses. The <em>Reichsadler<\/em> (\u201cimperial eagle\u201d), a common part of Nazi Germany\u2019s insignia, isn\u2019t very sporty.<\/p>\n\n\n\n<h2>2. Paris \u2014 1924 Summer Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79bce3b32a\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: Paris\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>This design is noisy, the overlaid text is hard to read, and the image of a ship doesn\u2019t seem to fit either the Olympics or landlocked Paris. This was the first Games with a unique logo, and they certainly left some room for improvement.<\/p>\n\n\n\n<h2>1. Sochi \u2014 2014 Winter Olympics<\/h2>\n\n\n\n<div style=\"position: relative;width: auto;padding: 0 0 66.67%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none\" id=\"experience-60f79afed2b6a\" data-aspectratio=\"1.5\"><iframe allowfullscreen=\"\" src=\"\/\/view.ceros.com\/editorial-content\/logo-embed-1-1-1-1-1-1-1-1-1-1-1-1-1-1\" style=\"position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%\" frameborder=\"0\" class=\"ceros-experience\" title=\"Worst: Sochi 2014\" scrolling=\"no\"><\/iframe><\/div><script type=\"text\/javascript\" src=\"\/\/view.ceros.com\/scroll-proxy.min.js\" data-ceros-origin-domains=\"view.ceros.com\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Before we impart some constructive criticism onto Sochi\u2019s logo, we\u2019ll say some nice things first: the URL structure is modern and forward-looking; there\u2019s some graphic flair\u2014the S and Z reflect one another, as do the H and the 4; and It\u2019s a good typographical exercise. And that\u2019s where the compliments end. <\/p>\n\n\n\n<p>This logo is a very lazy servant of the Games, the worst on our list of the worst Olympic logos. It\u2019s not rooted in tradition, and we don\u2019t learn anything about Sochi from this logo. If you removed the Olympic rings (which aren\u2019t really integrated into the design), would you have any idea that this wasn\u2019t just an ad for the Sochi Board of Tourism?&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<div class=\"myclass\">In a great Olympic logo, we&#8217;re looking for a grounding in local culture, a sense of sport, and timeliness. Suffice to say, these logos did not have that.<\/div>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":102,"featured_media":18804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Worst Olympic Logos, Ranked - Ceros Inspire<\/title>\n<meta name=\"description\" content=\"In an Olympic logo, we&#039;re looking for a grounding in local culture, a sense of sport, and timeliness. These were the worst Olympic logos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ceros.com\/inspire\/originals\/worst-olympic-logos-ranked\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Worst Olympic Logos, Ranked - Ceros Inspire\" \/>\n<meta property=\"og:description\" content=\"In an Olympic logo, we&#039;re looking for a grounding in local culture, a sense of sport, and timeliness. These were the worst Olympic logos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ceros.com\/inspire\/originals\/worst-olympic-logos-ranked\/\" \/>\n<meta property=\"og:site_name\" content=\"Ceros Inspire\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-21T22:18:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-22T13:45:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ceros.com\/inspire\/wp-content\/uploads\/sites\/5\/2021\/07\/Feature-Tile-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"1112\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Tom DeVoto\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/#website\",\"url\":\"https:\/\/www.ceros.com\/inspire\/\",\"name\":\"Ceros Inspire\",\"description\":\"Just another Ceros Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.ceros.com\/inspire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/worst-olympic-logos-ranked\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.ceros.com\/inspire\/wp-content\/uploads\/sites\/5\/2021\/07\/Feature-Tile-7.png\",\"width\":1540,\"height\":1112},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/worst-olympic-logos-ranked\/#webpage\",\"url\":\"https:\/\/www.ceros.com\/inspire\/originals\/worst-olympic-logos-ranked\/\",\"name\":\"The Worst Olympic Logos, Ranked - Ceros Inspire\",\"isPartOf\":{\"@id\":\"https:\/\/www.ceros.com\/inspire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/worst-olympic-logos-ranked\/#primaryimage\"},\"datePublished\":\"2021-07-21T22:18:16+00:00\",\"dateModified\":\"2021-07-22T13:45:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.ceros.com\/inspire\/#\/schema\/person\/00e84059a2a9860a3fb5eefb5f5a3f2a\"},\"description\":\"In an Olympic logo, we're looking for a grounding in local culture, a sense of sport, and timeliness. These were the worst Olympic logos.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ceros.com\/inspire\/originals\/worst-olympic-logos-ranked\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/#\/schema\/person\/00e84059a2a9860a3fb5eefb5f5a3f2a\",\"name\":\"Tom DeVoto\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1104a57cb78253d95315e25729219041?s=96&d=mm&r=g\",\"caption\":\"Tom DeVoto\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/posts\/18753"}],"collection":[{"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/comments?post=18753"}],"version-history":[{"count":13,"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/posts\/18753\/revisions"}],"predecessor-version":[{"id":18820,"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/posts\/18753\/revisions\/18820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/media\/18804"}],"wp:attachment":[{"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/media?parent=18753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/categories?post=18753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ceros.com\/inspire\/wp-json\/wp\/v2\/tags?post=18753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}