{"id":18750,"date":"2021-07-21T18:16:14","date_gmt":"2021-07-21T22:16:14","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=18750"},"modified":"2021-07-22T09:45:30","modified_gmt":"2021-07-22T13:45:30","slug":"best-olympic-logos-ranked","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/best-olympic-logos-ranked\/","title":{"rendered":"The Best Olympic Logos of All Time"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

There’s always a big buzz when new logos for the Olympic Games are released, but the logo for Tokyo 2020 generated even more than usual. The Games\u2019 original logo<\/a> was panned for plagiarizing from the existing mark of a theater in France, so it was eventually scrapped and replaced. To make matters worse, an unofficial mockup from a UK designer that went viral on Twitter seemed to be more popular<\/a> than the actual design.<\/p>\n\n\n\n

So clearly, plagiarizing makes a logo bad. But what makes an Olympic logo great<\/em>? Jeffrey Kurtz, the creative director here at Ceros, says he\u2019s looking for three things in a logo. \u201cI want to see a connection to the local culture, a sense of sport or activity, and a sense of timeliness,\u201d he said.  \u201cMy favorite logos are the ones that couldn\u2019t possibly belong to any other country.\u201d<\/p>\n\n\n\n

As judged by Jeffrey and the rest of the editorial team here at Ceros, these are the best Olympic logos of all time. <\/p>\n\n\n\n

10. Sarajevo \u2014 1984 Winter Olympics<\/h2>\n\n\n\n