{"id":18588,"date":"2021-06-10T15:14:00","date_gmt":"2021-06-10T19:14:00","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=18588"},"modified":"2021-06-10T15:14:01","modified_gmt":"2021-06-10T19:14:01","slug":"newsjacking-new-rules","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/newsjacking-new-rules\/","title":{"rendered":"The New Rules of Newsjacking"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<div class=\"myclass\">Is newsjacking a sustainable, interesting strategy that actually boosts both brand awareness and brand integrity? A few brands are doing it right, and a few have missed the mark.<\/div>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":99,"featured_media":18615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New Rules of Newsjacking - Ceros Inspire<\/title>\n<meta name=\"description\" content=\"Is newsjacking a sustainable, interesting strategy that actually boosts both brand awareness and brand integrity? Is anyone doing it right?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ceros.com\/inspire\/originals\/newsjacking-new-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Rules of Newsjacking - Ceros Inspire\" \/>\n<meta property=\"og:description\" content=\"Is newsjacking a sustainable, interesting strategy that actually boosts both brand awareness and brand integrity? Is anyone doing it right?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ceros.com\/inspire\/originals\/newsjacking-new-rules\/\" \/>\n<meta property=\"og:site_name\" content=\"Ceros Inspire\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T19:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-10T19:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ceros.com\/inspire\/wp-content\/uploads\/sites\/5\/2021\/06\/2021-06_Ceros_Newsjacking-Feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"1112\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Eliza Martin\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/#website\",\"url\":\"https:\/\/www.ceros.com\/inspire\/\",\"name\":\"Ceros Inspire\",\"description\":\"Just another Ceros Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.ceros.com\/inspire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/newsjacking-new-rules\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.ceros.com\/inspire\/wp-content\/uploads\/sites\/5\/2021\/06\/2021-06_Ceros_Newsjacking-Feature.png\",\"width\":1540,\"height\":1112},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/newsjacking-new-rules\/#webpage\",\"url\":\"https:\/\/www.ceros.com\/inspire\/originals\/newsjacking-new-rules\/\",\"name\":\"The New Rules of Newsjacking - Ceros Inspire\",\"isPartOf\":{\"@id\":\"https:\/\/www.ceros.com\/inspire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/newsjacking-new-rules\/#primaryimage\"},\"datePublished\":\"2021-06-10T19:14:00+00:00\",\"dateModified\":\"2021-06-10T19:14:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.ceros.com\/inspire\/#\/schema\/person\/d4816d142f11de0931d050a980e2d76b\"},\"description\":\"Is newsjacking a sustainable, interesting strategy that actually boosts both brand awareness and brand integrity? 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