{"id":18112,"date":"2021-04-07T16:48:09","date_gmt":"2021-04-07T20:48:09","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=18112"},"modified":"2021-10-05T15:00:33","modified_gmt":"2021-10-05T19:00:33","slug":"google-core-web-vitals","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/google-core-web-vitals\/","title":{"rendered":"Google’s Core Web Vitals: Why Site Experience is Crucial"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>\n

Big changes don\u2019t come to Google\u2019s search algorithm all that often, but there\u2019s a major shift arriving coming this May that might change how we think about optimizing for search. First announced in Spring 2020\u2014timing that illustrates the importance of the change\u2014the initiative, dubbed Core Web Vitals (CWV), is \u201cmeant to make it easier for marketers to quantify what a quality user experience is on Google,\u201d according to a Google announcement<\/a>. The decision is part of Google\u2019s larger focus on Page Experience<\/a> when it comes to judging websites. <\/p>\n\n\n\n

But what do they really mean by experience? How do they define it? And what took them so long? <\/p>\n\n\n\n

Until now Google didn\u2019t especially care about user experience. It didn\u2019t prioritize sites that had exemplary interactivity, speed, and visual stability. But going forward, those sites will be given an edge on search engine results pages (SERPs), and as digital experiences generally improve and user expectations evolve, Google plans to expand its efforts in this area.<\/p>\n\n\n\n

Now, that doesn\u2019t mean sites with terrible content are suddenly going to outsmart Google by loading quickly. While that actually <\/em>would slightly impact Google\u2019s performance index, let\u2019s not get it twisted\u2014the contents of your web page<\/a> are still the most important factor in performance.  <\/p>\n\n\n\n