{"id":8900,"date":"2021-03-01T17:28:53","date_gmt":"2021-03-01T22:28:53","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=8900"},"modified":"2021-03-30T10:19:50","modified_gmt":"2021-03-30T14:19:50","slug":"what-is-motion-design","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/what-is-motion-design\/","title":{"rendered":"Motion Design: What Marketers and Designers Need to Know"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

Dutch graphic designer Iris van den Akker<\/a> wanted to be a frame-by-frame animator, but she didn\u2019t find much of a market for it. Since there weren\u2019t many places in her hometown of Amsterdam hiring for traditional animation, she turned to illustration. <\/p>\n\n\n\n

Once she started working at a creative studio, though, she found a huge market for something else: motion design. And not only were there opportunities, but the pay was better\u2014\u201csignificantly better,\u201d she claimed<\/a>. \u201cOne week of motion design means I’ve got the financial freedom to work about three weeks on illustration projects.\u201d<\/p>\n\n\n\n

Iris isn\u2019t alone in this discovery. Designers who have added motion design to their skillset often stop doing anything else because of the potential in this relatively new space within graphic design.<\/p>\n\n\n\n

But what is motion design, and why are marketers starting to pay attention? <\/p>\n\n\n\n

The Basics of Motion Design<\/h2>\n\n\n\n

Scientifically<\/a>, people are more likely to remember something that moves\u2014so motion design combines good design with eye-catching, memorable movement. Examples can range from kinetic typography and micro-interactions in web design<\/a> to dynamic logos and the graphics that make explainer videos so click-worthy.<\/p>\n\n\n\n

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