{"id":8796,"date":"2021-01-25T14:20:36","date_gmt":"2021-01-25T19:20:36","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=8796"},"modified":"2021-03-30T10:25:50","modified_gmt":"2021-03-30T14:25:50","slug":"creative-career-predictions-2021","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/creative-career-predictions-2021\/","title":{"rendered":"5 Predictions for Creative Careers in 2021"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

No one could have made accurate predictions about 2020<\/a>, or how much it would disrupt the creative career in 2021 and beyond. Remote revolution, economic collapse, and cultural shockwaves threw even the most orderly creative\u2019s plans into disorder, and many had to summon all their agility and willpower to stay off of Twitter and get their work done. After the last 12 months, it\u2019s clear that making predictions about the year ahead (let alone the week ahead) is a dangerous game, but we\u2019re going to give it our best shot.\u00a0<\/p>\n\n\n\n

In terms of what and how creatives create, we expect 2021 to usher in an age of personalization\u2014from personalized work environments to the dominance of personal content. The industry is adapting toward the individual, but to really find their groove in 2021, creatives will lean into collaboration, both with agencies and other creatives, to reflect a culture that resonates with everyone.<\/p>\n\n\n\n

We Had a Freelance Revolution: Now What?<\/h2>\n\n\n\n

Freelancer.com<\/a>, a digital marketplace for freelance job postings, reported a record number of opportunities in 2020, about 41% growth<\/a> compared to the same period in 2019. So now, there are more freelancers than ever before. What does that mean for us?<\/p>\n\n\n\n

Gideon Stein, CEO of the crowdsourcing platform Write Label, has seen demand for \u201cexpanding ways in which companies can access pools of talent that were previously out of reach.\u201d In other words, creatives have the power. Agencies will work to their schedules to accommodate high-quality talent that promises more agility without the redundancies of agency overhead. But freelancers won\u2019t be working alone: The power is in collaboration. Assembling a team of freelancers that has experience with every aspect of creative work\u2014PR, marketing, video, copy, and yes, even event planning\u2014is where the future is headed.  <\/p>\n\n\n\n

We\u2019re All Digital Nomads Now?<\/h2>\n\n\n\n

In a future where it doesn\u2019t matter where you live, the urban hubs along the coasts might not hold as much creative clout as they once did. People (i.e. millennials) were trying to get out of big cities<\/a> before the pandemic, but now we\u2019re seeing big businesses (like Oracle<\/a>) following suit.<\/p>\n\n\n\n

Digital nomads are not new, but company culture is shifting to normalize remote work and the rapid innovation of digital tools is racing to keep up. Salesforce\u2019s purchase of Slack has emboldened companies to invest in technology that makes working from home anywhere more office-like, or better\u2014but for whom? \u201cTechnology will start to be embedded into furniture to enable continuous video conferencing, and eventually the sharing of virtual space,\u201d says Mariano Cucchi, Associate Design Director at Frog Milan<\/a>. Creatives are embracing the freedom that comes with remote work, but for some, it may be harder to abscond from corporate concerns. Some companies are responding to their lack of control by using digital surveillance apps to monitor productivity<\/a>. With work poised to encroach further into people\u2019s physical boundaries, creatives will have to get in on the design game and advocate for themselves. <\/p>\n\n\n\n