{"id":8784,"date":"2021-01-19T16:18:12","date_gmt":"2021-01-19T21:18:12","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=8784"},"modified":"2021-04-21T11:46:07","modified_gmt":"2021-04-21T15:46:07","slug":"pandemic-accelerating-sports-changes-ads","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/pandemic-accelerating-sports-changes-ads\/","title":{"rendered":"How COVID Put More Ads on Pro Uniforms"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

Are we just a few steps away from the Seattle Kindles?<\/p>\n\n\n\n

Corporate sponsorships have been an intrinsic part of the American sports experience for some time now\u2014but for a while, brand logos were limited to the boards around the hockey rink or the perimeter of the basketball court.<\/p>\n\n\n\n

But no more. Accelerated by a global pandemic, ads on sports uniforms have gradually and steadily gotten more prominent and intrusive. There\u2019s likely no way to put the genie back in the bottle at this point. But how did we get here? And how cluttered are these uniforms likely to get?<\/p>\n\n\n\n

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BREAKING: @warriors<\/a> sign jersey patch deal with Rakuten, 3-year deal worth $20 million annually https:\/\/t.co\/0yxwfvHXC6<\/a> pic.twitter.com\/dfDuBjnotZ<\/a><\/p>— Darren Rovell (@darrenrovell) September 12, 2017<\/a><\/blockquote>