{"id":11927,"date":"2020-10-09T12:01:05","date_gmt":"2020-10-09T16:01:05","guid":{"rendered":"https:\/\/www.ceros.com\/originals\/?p=11927"},"modified":"2021-03-10T11:45:56","modified_gmt":"2021-03-10T16:45:56","slug":"grateful-dead-marketing-legacy","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/grateful-dead-marketing-legacy\/","title":{"rendered":"The Long Strange Marketing Legacy of the Grateful Dead"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<div class=\"myclass\">We spoke to author David Meerman Scott about his book, the 2020 virtual revolution, and how marketers are still feeling the effects of the 1970s rock band.<\/div>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":78,"featured_media":11946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Long Strange Marketing Legacy of the Grateful Dead - Ceros Inspire<\/title>\n<meta name=\"description\" content=\"We spoke to David Meerman Scott about the Grateful Dead, this year&#039;s virtual revolution, and how marketing is feeling the effects of the 1970s rock band.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ceros.com\/inspire\/originals\/grateful-dead-marketing-legacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Long Strange Marketing Legacy of the Grateful Dead - Ceros Inspire\" \/>\n<meta property=\"og:description\" content=\"We spoke to David Meerman Scott about the Grateful Dead, this year&#039;s virtual revolution, and how marketing is feeling the effects of the 1970s rock band.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ceros.com\/inspire\/originals\/grateful-dead-marketing-legacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Ceros Inspire\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-09T16:01:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-10T16:45:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ceros.com\/inspire\/wp-content\/uploads\/sites\/5\/2020\/10\/marketing-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Mark Healy\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/#website\",\"url\":\"https:\/\/www.ceros.com\/inspire\/\",\"name\":\"Ceros Inspire\",\"description\":\"Just another Ceros Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.ceros.com\/inspire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/grateful-dead-marketing-legacy\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.ceros.com\/inspire\/wp-content\/uploads\/sites\/5\/2020\/10\/marketing-header.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/grateful-dead-marketing-legacy\/#webpage\",\"url\":\"https:\/\/www.ceros.com\/inspire\/originals\/grateful-dead-marketing-legacy\/\",\"name\":\"The Long Strange Marketing Legacy of the Grateful Dead - 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