{"id":8403,"date":"2020-09-01T17:22:19","date_gmt":"2020-09-01T21:22:19","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=8403"},"modified":"2022-02-02T16:20:30","modified_gmt":"2022-02-02T21:20:30","slug":"diversity-in-design-workplace","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/diversity-in-design-workplace\/","title":{"rendered":"The Fight for Diversity in the Design Workplace"},"content":{"rendered":"Reading Time: <\/span> 8<\/span> minutes<\/span><\/span>\n

GMMB<\/a> has a reputation for mission-driven work. From Barack Obama\u2019s first presidential campaign to its fight with the tobacco industry, the advertising agency\u2019s design efforts have helped bring public awareness to a myriad of social issues. Since the murder of George Floyd in May, however, its biggest battles have been internal, regarding diversity. <\/p>\n\n\n\n

In a recent article for Ad Age<\/a>, 26 Black advertising professionals detailed the racism, emotional abuse, and microaggressions that they say they endured while working at various agencies, including GMMB. Some wondered whether the noble nature of GMMB\u2019s work stifled certain internal conversations about racism. <\/p>\n\n\n\n

\u201cI\u2019ve heard several times a white partner say, \u2018We worked with Nelson Mandela, so we can\u2019t be racist,\u2019\u201d one former GMMB employee shared. \u201cIt was equivalent to a white person saying they can\u2019t be racist because they have a Black friend.\u201d<\/p>\n\n\n\n

Advertising and design are sister industries\u2014each with their own specific legacy of racism to confront\u2014but GMMB is far from the only agency accused of racism. Diversity, equity, and inclusion efforts only make an impact on a work environment if everyone is equally committed to them working\u2014in particular, if white employees are willing to question their own racial bias. We\u2019ll look at some of the limitations of DEI efforts in the workplace now, and turn to BIPOC designers and professionals to learn what can be done.<\/p>\n\n\n\n