{"id":7586,"date":"2020-04-02T17:27:34","date_gmt":"2020-04-02T21:27:34","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=7586"},"modified":"2021-03-10T11:46:28","modified_gmt":"2021-03-10T16:46:28","slug":"quibi-streaming-platform","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/quibi-streaming-platform\/","title":{"rendered":"Get Ready for Quibi, the ‘Quick Bite’ Streaming Platform"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

Ever had 10 minutes to kill, but you didn\u2019t know how? It\u2019s not quite long enough to stream something on Netflix, but you want something more substantial than a scroll through TikTok or another Instagram story. And you\u2019ve always loved that Chance the Rapper\u2014so wholesome<\/em>. Well, for all those quick video lovers who still want something substantive, and for Chance fans, there\u2019s Quibi.<\/p>\n\n\n\n

Quibi is a short-form mobile video streaming platform, and only<\/em> a short-form mobile video streaming platform. There is no Quibi smart TV app or desktop viewer. Its bite-sized clips are created specifically to be viewed on a handheld device, in either landscape or portrait mode. (All videos are shot and edited for both formats, and the feed instantly adjusts as the phone rotates. They\u2019re calling this technology Turnstyle.) <\/p>\n\n\n\n

And notably, all Quibi videos are 10 minutes long or less, so the company refers to its episodes as \u201cquick bites\u201d (and hence, the name of the platform). In establishing a short standard for its entire platform, Quibi is clearly targeting a younger demographic with shorter attention spans, frequently on the go and forever attached to a cell phone. So it doesn\u2019t feel like a competitor of the traditional streaming giants. Quibi is after something else entirely. <\/p>\n\n\n\n

\u201cIt\u2019s not designed for TV. It\u2019s unique on the phone,\u201d founder and media industry veteran Jeffrey Katzenberg said<\/a> in a recent interview. \u201cOur technology, that has been created and patented for this, makes watching it on the phone beautiful. It\u2019s special. I can\u2019t stand my TV on its side.\u201d<\/p>\n\n\n\n

Led by Katzenberg and CEO Meg Whitman (who comes from Hewlett Packard Enterprise), the platform will make its debut on April 6th. Having raised $1 billion in funding shortly after its 2018 debut, Quibi is poised to make a big splash in the industry with backing from major Hollywood studios (Disney, NBCUniversal, ViacomCBS, et al).<\/p>\n\n\n\n

But of course, it\u2019s a challenging time for a major media company to be making its debut. On one hand, millions of Americans are home from school and work with no live sports or outdoor activities allowed. But on the other, the stock market is tanking, and millions of people are facing sudden unemployment. Will people line up for something, anything<\/em>, to do during quarantine, or will Quibi come with a cost people aren\u2019t willing to pay at the moment? Katzenberg and Whitman are convinced that the show will go on smoothly, and the platform\u2019s numerous daily show hosts are converting space at their homes<\/a> into sets so that they can continue to produce new content for Quibi\u2019s users. <\/p>\n\n\n\n

Plus, Quibi is certainly bringing the star power, relying on household names to drive interest. These are some of the highly-anticipated shows you\u2019ll see on the platform, ready for streaming right when the platform drops.<\/p>\n\n\n\n

Chrissy\u2019s Court<\/em><\/strong> <\/strong><\/h2>\n\n\n\n
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