{"id":7495,"date":"2020-03-18T11:12:47","date_gmt":"2020-03-18T15:12:47","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=7495"},"modified":"2021-04-21T11:11:52","modified_gmt":"2021-04-21T15:11:52","slug":"coronavirus-museums-galleries-go-digital","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/coronavirus-museums-galleries-go-digital\/","title":{"rendered":"How the Coronavirus is Driving a Shift to Digital for Museums and Galleries"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

The novel coronavirus has changed everything about the way we live, work<\/a>, and play. And it\u2019s certainly disrupting how we experience art.\u00a0<\/p>\n\n\n\n

For regular museum and gallery-goers the virus outbreak is pretty much shutting down their passion. Last Thursday, the Metropolitan Museum of Art became the first museum in New York to completely close its facilities to the public. <\/p>\n\n\n\n

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Other New York museums soon followed The Met\u2019s lead\u2014the Guggenheim, the Whitney, the Museum of Modern Art, and more all closed their doors for the time being. So it might feel to an art geek that all hope is lost. But there\u2019s still a way for art fans to get their fix. <\/p>\n\n\n\n

The Met\u2014the 150-year-old Met, one of the most prominent, classically-oriented art institutions in the world\u2014is on the forefront of the industry with a prepared digital gameplan called #MetAnywhere. While it\u2019s not a massive campaign, the Met is sending its patrons to its website to engage with its online catalog of art pieces, performances, and interviews, all from the comfort of a couch or kitchen table. It\u2019s commendable to see the institution respond so quickly to the current times with a prepared, organized plan.<\/p>\n\n\n\n

The Met isn\u2019t the only museum that has offered extensive digital accommodations in the wake of viral quarantines. Thanks to a partnership with Google Arts & Culture<\/a>, over 500 museums and galleries around the world offer virtual tours and online exhibition viewings. There\u2019s even a \u201cStreet View\u201d feature, which allows online browsers to click through the museum on the screen as if they were walking through it. Some of the pieces of art featured in this partnership are van Gogh\u2019s \u201cStarry Night\u201d at New York\u2019s Museum of Modern Art and da Vinci\u2019s \u201cAdoration of the Magi\u201d in Florence\u2019s Uffizi Gallery.  
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\u201cStarry Night,\u201d by Vincent van Gogh,  in street view, part of Google Arts & Culture\u2019s partnership with MoMA.<\/em><\/figcaption><\/figure>\n\n\n\n

Commercial art galleries, too, are responding to the changes demanded by the virus. Popular art dealer David Zwirner made waves in 2017 when he began developing virtual viewing rooms for his galleries of art. Now that those virtual galleries are a necessity for art dealers to continue their business, Zwirner\u2019s call seems prophetic.<\/p>\n\n\n\n

\u201cIf galleries are closed, how can we sell art?\u201d Zwirner asked in a recent story<\/a> for the New York Times<\/em>. \u201c The online platform is something we have envisioned as an important part of what we do.\u201d<\/p>\n\n\n\n

Once a luxury, a complement to in-person galleries, these digital viewing rooms will be at the forefront of the coming months. Art Basel Hong Kong, which was supposed to take place this month, will offer online viewing rooms only instead of its in-person fair. TEFAF Maastricht, a Dutch art fair that\u2019s one of Europe\u2019s largest each year, closed early after an exhibitor tested positive for the coronavirus. Art Cologne was supposed to take place next month, but it\u2019s been postponed until November. <\/p>\n\n\n\n

Not all art institutions and events are shutting down, though. The Venice Biennale is currently on track for its late May opening. The Museum of Fine Arts, Houston cancelled its tours, films, and special events through the end of this month, but its exhibitions remain open to the public. Granted, Texas has hundreds fewer (documented) cases of coronavirus infection compared to New York City. But it stands out among its peers, as no other major American art museum is open at the moment.<\/p>\n\n\n\n

So before you fall asleep to Netflix for the fourth time this week, fire up your laptop and take a virtual tour of a museum in India or Singapore. Scroll through the online gallery of one of The Met\u2019s collections, like its collection of baseball cards<\/a>, the largest anywhere outside of the Baseball Hall of Fame. When Americans can\u2019t go outside, institutions like The Met are bringing the outside to them.  <\/p>\n","protected":false},"excerpt":{"rendered":"

Looking for some culture while you’re coronavirus quarantine-ing? Many museums like The Met are promoting their online galleries and virtual tours. <\/div>\n

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