{"id":6434,"date":"2019-12-02T15:56:44","date_gmt":"2019-12-02T20:56:44","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=6434"},"modified":"2021-04-21T10:31:17","modified_gmt":"2021-04-21T14:31:17","slug":"the-best-things-we-saw-in-november","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/the-best-things-we-saw-in-november\/","title":{"rendered":"The Best Things We Saw in November"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

November was a busy month\u2014impeachment hearings, global unrest, and the dubious debut of the Tesla Cybertruck. But, as usual, the design world trudges on.<\/p>\n\n\n\n

Here are the best things we saw this month. <\/p>\n\n\n\n

Archiving the world\u2019s pigments<\/h3>\n\n\n\n
\"\"\/
From Heidi Gustafson on <\/em>Instagram<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

Heidi Gustafson has undertaken a big project. She\u2019s out to collect the world\u2019s iron and earth pigments<\/a>\u2014in other words, ochre. In a recent profile in T Magazine<\/em>, her process of foraging for colorful mineral deposits across the globe is described as a kind of spiritual practice<\/a> as well as an artistic one. To keep up with the ever expanding Ochre Archive, follow Gustafson\u2019s travels<\/a> on Instagram.<\/p>\n\n\n\n

New look for a classic logo<\/h3>\n\n\n\n
\"\"\/
From <\/em>The Atlantic<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n

The Atlantic<\/em> launched a brand new visual identity, the \u201cmost dramatic overhaul in its 162-year history,\u201d according to its website<\/a>. On top of a full redesign of the print magazine, the website, and the app, the company has transformed its logo, replacing the iconic wordmark with an elegant A<\/em> in the magazine\u2019s new typeface, Atlantic Condensed. They\u2019ve also introduced an assortment of new, nautical-themed emblems for the print edition\u2014an homage to the Poseidon insignia that\u2019s been a part of their visual brand since the 1910s.<\/p>\n\n\n\n

The winning Presidential brands<\/h3>\n\n\n\n
\"\"\/
From Crestline Custom Promotional Products<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

The votes are in for America\u2019s favorite presidential candidate logo<\/a>. Promotional-product company Crestline hired an independent research firm to ask 1,250 voters\u2014both Republicans and Democrats\u2014to put their politics aside and assess each candidate\u2019s brand on a scale from 1 to 10. Bernie Sanders\u2019 balding head led the pack, with an average score of 7.16. His brand was closely followed by those of Joe Biden, Tulsi Gabbard, and President Trump. <\/p>\n\n\n\n

On the other hand, Elizabeth Warren sat all the way at the bottom of the rankings. Her unique branding uses vibrant colors\u2014not the traditional red, white, and blue\u2014and included quirky stickers with handwritten lettering and GIFs<\/a> to grab the attention of voters online. In this poll, her dark blue and mint green wordmark logo ranked an unimpressive 3.89 out of 10.<\/p>\n\n\n\n

What user friendly really means<\/h3>\n\n\n\n
\"\"\/
From <\/em>Macmillan<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

Cliff Kuang knows exactly what\u2019s wrong with Apple\u2019s design<\/a> and how to fix it. In his new book, User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play<\/em>, Kuang shows how the company developed its products around two central \u201cmetaphors\u201d<\/a>\u2014the top of a person\u2019s desk (for devices), and the general store (for applications). <\/p>\n\n\n\n

But that\u2019s not really compatible with the reality of how we use apps, or our devices. Apps are relational\u2014they flow in and out of our connection to each other. This underlying conflict is what makes our digital lives so frustrating\u2014and it\u2019s why Kuang thinks it\u2019s time for a new metaphor. <\/p>\n\n\n\n

\u201cWho knows how much more satisfying our digital lives might be,\u201d Kuang says, \u201cif the governing metaphor for smartphones were one of human connection, rather than programs.\u201d
<\/p>\n\n\n\n

Quid Pro Sans<\/h3>\n\n\n\n
\"\"\/
From <\/em>Final Word From The Pres<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

You probably noticed the handwritten notes that President Trump jotted down before speaking to White House reporters regarding his impeachment proceedings. With an unusually large-tipped Sharpie, Trump scribbled some talking points onto a notepad, a selection of which read, \u201cI WANT NOTHING. I WANT NOTHING. I WANT NO QUID PRO QUO.\u201d<\/p>\n\n\n\n

Thanks to the quick work of Rick Banks\u2019 type foundry F37 and the New York office of the agency Jones Knowles Ritchie, anyone can take notes like POTUS. Final Word From The Pres<\/a> makes Trump\u2019s handwriting font, dubbed \u201cQuid Pro Sans,\u201d available for online use. The site also allows visitors to do a little \u201cquid pro quo\u201d of their own\u2026 by donating to the ACLU in exchange for accessing the free font tool. <\/p>\n\n\n\n

Another fun feature? The tool automatically replaces almost 100 different words with some of his most-repeated Trump-isms. Try inputting \u201cthing,\u201d \u201cman,\u201d or \u201cBernie,\u201d and see what it gets changed to.  <\/p>\n\n\n\n

Glitched<\/h3>\n\n\n\n
\"\"\/
From Glitch Logos on <\/em>Twitter<\/em><\/a><\/figcaption><\/figure>\n\n\n\n

With the colors swapped, shapes shifted, and words distorted, can you recognize this logo?<\/p>\n\n\n\n

If you got it, good eye. For everyone else, there\u2019s Mastercard.<\/p>\n\n\n\n

Glitch Logos<\/a>, a Twitter bot created by Internet artist Darius Kazemi, redraws some of the world\u2019s most popular brand logos. Waste time scrolling through its feed, trying to identify these glitched versions of brands we encounter daily. <\/p>\n","protected":false},"excerpt":{"rendered":"

Here are the best things we saw in the design world in November\u2014including The Atlantic’s new look and the best presidential candidate brands.<\/div>\n

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