By: Content Marketing Channels to Develop in 2019 - Ceros Inspire

Content Marketing Channels to Develop in 2019 - Ceros Inspire — Wed, 10 Mar 2021 14:47:12 +0000

[…] AR (augmented reality) advertising is the next frontier. According to emarketer, global AR ad revenue hit $428 million in 2018, and will jump to over $2 billion in 2022. So, why are AR filters and apps causing such a stir? They’re interactive, and they encourage a different, more symbiotic kind of relationship with the content consumer. A filter is not just another ad or message a visitor swipes away from; when they use it, it’s almost as if they’re collaborating with the brand itself. It can be a bit of a heavy lift, though: there are a lot of different ways to experiment with AR, some more cost effective than others. […]

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By: Content Marketing Channels to Develop in 2019 - Ceros Inspire