{"id":5419,"date":"2019-09-10T16:14:51","date_gmt":"2019-09-10T20:14:51","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=5419"},"modified":"2021-03-10T11:47:46","modified_gmt":"2021-03-10T16:47:46","slug":"rainbow-apple-balmain-marghiela-maison","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/rainbow-apple-balmain-marghiela-maison\/","title":{"rendered":"Everything’s Coming Up Rainbows"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

If there\u2019s one thing we\u2019re sure to take away from Apple\u2019s iPhone 11 launch party, it\u2019s further proof that everything is, in fact, coming up rainbows. For the better part of a year, Apple has been slyly paying homage to its multicolored roots\u2014in the opening film to their spring event<\/a>, at the opening of Apple Park<\/a> in May, and in their invitation to today’s event, which included a translucent, 3D version of the company\u2019s original 1977 rainbow logo.<\/p>\n\n\n\n

Further proof came in early September, when Apple\u2019s 5th Avenue flagship, the glass cube that\u2019s still under re-construction, was given a shimmering, iridescent coating<\/a>.<\/p>\n\n\n\n

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Source: Tweet from The Verge<\/a><\/figcaption><\/figure>\n\n\n\n

But it\u2019s not just Apple that\u2019s embracing the refracted light phenom; recently, bright, iridescent rainbows have been cropping up in all corners of the design world, from the runway<\/a> to furniture<\/a> to unicorn food<\/a>. In 2019 alone, bold spectrums of color appeared in collections from Gucci<\/a>, Burberry<\/a>, and Balenciaga<\/a>. Rainbows became the latest craze in high-end watches<\/a>, the holographic hair trend<\/a> took off, and even rainbow freckles<\/a> became a thing.<\/p>\n\n\n\n

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Source: Instagram<\/a><\/figcaption><\/figure>\n\n\n\n
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From Balmain\u2019s 2018 collection: Imaxtree<\/a><\/figcaption><\/figure>\n\n\n\n

This came on the heels of the \u201818 obsession with holography and iridescence<\/a> in fashion and beauty<\/a>. Shimmering soap bubble-like pink, white, and blue fabrics appeared in a number of collections, including from Maison Margiela<\/a>, Sies Marjan<\/a>, and Balmain. <\/p>\n\n\n\n

Design, art, and architecture have also seen their share of rainbow iridescence in recent years. Just take Tom Dixon\u2019s oil-slick vases<\/a>, JOOGII\u2019s disco acrylic chairs<\/a>, or Studio Orijeen\u2019s lenticular-surfaced cabinets<\/a>, which change their color depending on where you are in the room.\u00a0\u00a0<\/p>\n\n\n\n

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Source: JOOGII\u2019s Giorgio Chair<\/a><\/figcaption><\/figure>\n\n\n\n

Apple\u2019s glass cube isn\u2019t the only building sporting a rainbow facade these days. The Dutch architecture firm MVRDV<\/a> recently covered a Beijing shopping center in subtly iridescent ceramic tiles, and A+I architects gave the ad agency Canvas Worldwide a new office<\/a> with partitions of dichroic glass, which display various bright hues depending on lighting conditions.\u00a0<\/p>\n\n\n\n

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Source: Canvas Worldwide<\/a><\/figcaption><\/figure>\n\n\n\n

In an article for Fast Company<\/a>, Meg Miller explains that part of the \u201ciridescence craze\u201d in design has to do with technological advancement. Since 2000, the company 3M, the makers of Scotch Tape and Post-Its, has also made an expensive, labor-intensive dichroic finish. But in 2013, noticing an uptick in demand, the company developed a removable dichroic adhesive, with a cellophane wrap consistency\u2014suddenly making it possible for designers to achieve dichroic effects much more easily: \u201cIt\u2019s what gives JOOGII\u2019s collections its disco vibe,\u201d says Miller.\u00a0<\/p>\n\n\n\n

Apple reps say that the dichroic effect at the 5th Avenue flagship is only temporary<\/a>, and that the glass cube will return to full transparency once the store reopens. But rumor has it that the next round iPhone XRs<\/a> will be sporting a few more colors of the rainbow\u2014green, and quite possibly lavender, among others. If the September launch is anything to judge by, Apple\u2019s embrace of the old rainbow color scheme is only just beginning. <\/p>\n","protected":false},"excerpt":{"rendered":"

Apple’s 5th Avenue flagship is wrapped in a multi-colored iridescent coating that’s just the latest example of how the fashion, tech, and architecture worlds are making rainbows hot again. <\/div>\n

<\/p>\n","protected":false},"author":99,"featured_media":5427,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"\nFrom Apple to Balmain, Everything's Coming Up Rainbows - Ceros Inspire<\/title>\n<meta name=\"description\" content=\"Rainbows seem to be everwhere, from fashion brand Marghiela Maison to architecture to Apple, which is harking back to their original rainbow logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ceros.com\/inspire\/originals\/rainbow-apple-balmain-marghiela-maison\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Apple to Balmain, Everything's Coming Up Rainbows - Ceros Inspire\" \/>\n<meta property=\"og:description\" content=\"Rainbows seem to be everwhere, from fashion brand Marghiela Maison to architecture to Apple, which is harking back to their original rainbow logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ceros.com\/inspire\/originals\/rainbow-apple-balmain-marghiela-maison\/\" \/>\n<meta property=\"og:site_name\" content=\"Ceros Inspire\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-10T20:14:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-10T16:47:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ceros.com\/inspire\/wp-content\/uploads\/sites\/5\/2019\/09\/via_Verge_Tweet_Watermarkedimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2040\" \/>\n\t<meta property=\"og:image:height\" content=\"1360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Eliza Martin\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/#website\",\"url\":\"https:\/\/www.ceros.com\/inspire\/\",\"name\":\"Ceros Inspire\",\"description\":\"Just another Ceros Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.ceros.com\/inspire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/rainbow-apple-balmain-marghiela-maison\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.ceros.com\/inspire\/wp-content\/uploads\/sites\/5\/2019\/09\/via_Verge_Tweet_Watermarkedimage.jpg\",\"width\":2040,\"height\":1360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ceros.com\/inspire\/originals\/rainbow-apple-balmain-marghiela-maison\/#webpage\",\"url\":\"https:\/\/www.ceros.com\/inspire\/originals\/rainbow-apple-balmain-marghiela-maison\/\",\"name\":\"From Apple to Balmain, Everything's Coming Up Rainbows - 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