{"id":3093,"date":"2019-04-22T16:49:04","date_gmt":"2019-04-22T20:49:04","guid":{"rendered":"https:\/\/www.ceros.com\/inspire\/?p=3093"},"modified":"2021-03-10T11:48:18","modified_gmt":"2021-03-10T16:48:18","slug":"how-nba-boosts-a-citys-brands","status":"publish","type":"post","link":"https:\/\/www.ceros.com\/inspire\/originals\/how-nba-boosts-a-citys-brands\/","title":{"rendered":"How the NBA Boosts a City’s Brands"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n

When Nike took over<\/a> as the official outfitter of the NBA in 2017, they designed multiple variants of each team\u2019s jersey, revamping the look of the entire league. The most popular variant are the City<\/a> Edition<\/a> jerseys, which draw inspiration from a team\u2019s home base, pulling from local influences to create a uniform that embodies the aesthetic and boosts the brand of each city\u2014local architecture, favorite sons, official mottos, and iconic color palettes. Explore our faves and their influences below. <\/p>\n\n\n\n

Brooklyn Nets<\/strong><\/h2>\n\n\n\n
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The Notorious B.I.G. is one of Brooklyn\u2019s most durable brand ambassadors, so the Nets\u2019 city edition uni pays homage to the late rapper. The trim around the jersey references his iconic Coogi sweater and a graffiti-style \u201cBED-STUY\u201d (Biggie\u2019s \u2018hood) is emblazoned above the label. It\u2019s an embodiment of the Biggie Brooklyn brand that is immediately recognizable.<\/p>\n\n\n\n

Golden State Warriors<\/strong><\/h2>\n\n\n\n
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San Francisco\u2019s long-standing connection to China is a key part of the city\u2019s identity and defines this jersey\u2019s overall aesthetic. The geometric pattern down the side mimics a pattern seen on Chinese currency, and the circular logo in the center is a reimagination of a traditional coin\u2014the Mandarin characters on it spell out \u201cWarriors.\u201d Despite GSW\u2019s shifting home turf, the jersey defines the teams\u2019 brand as Bay Area staple.<\/p>\n\n\n\n

Denver Nuggets<\/strong><\/h2>\n\n\n\n
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Nothing screams brand identity like a throwback that everyone remembers. The Nuggets\u2019 rainbow skyline was retired 25 years ago, but as soon as the 2018 City Editions were released, they sold out at the Nuggets\u2019 arena store within a day. The new design features stripes that mimic elevation lines seen on topographic maps, and the \u201c5280\u201d over the label is the city of Denver\u2019s height above sea level. <\/p>\n\n\n\n

Minnesota Timberwolves<\/strong><\/h2>\n\n\n\n
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Prince wasn\u2019t only a talented musician, he was an accomplished ambassador of his own brand, which he cultivated over his 40 year career. He associated himself with a color (purple), and dressed in unforgettable outfits. The Timberwolves\u2019 jerseys pay homage to the man and the brand that was Prince\u2014the font mimics the Purple Rain<\/em> album cover, a paisley pattern adorns the shorts, and the metallic shoulder patch nods to the legend\u2019s famous studded blazer.<\/p>\n\n\n\n

Philadelphia 76ers<\/strong><\/strong><\/h2>\n\n\n\n
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Philadelphia has a deep connection to America\u2019s revolutionary history, and the 76ers\u2019 City Edition doesn\u2019t drop the ball. The off-white stars are the color of the paper the Declaration of Independence was written on, and represent the 13 original United States colonies. The infamous \u201cJoin or Die\u201d snake is hidden on the shorts, and the heather grey honors the most famous Philadelphia-based flick\u2014Rocky<\/em>. Philly\u2019s pride runs deep and this redesign further aligns the 76ers\u2019 brand and the city\u2019s inhabitants. <\/p>\n","protected":false},"excerpt":{"rendered":"

These are our favorite City Edition uniforms, which pull from local influences to embody the aesthetic and boost the brand of each city in the NBA.<\/div>\n

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