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Welcome to the
Drawing Board

Your go-to blog where education meets inspiration. Dive into insights on modern marketing trends and gather tips for crafting cutting-edge interactive content.

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The complete guide to creating interactive content

Guides & tools
Immersive content keeps your audience engaged longer. See what our clients had to say.
The complete guide to creating interactive content
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The marketer's lifeline: How to use AI for content creation

Insights
What do you get when you add AI to marketing? For starters, a LOT less grunt work.
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Why interactive content is important: 10 key benefits

Insights
Embrace the spotlight! Transform how your audience engages with trailblazing interactive content.
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How to measure, optimize, and scale interactive content

Guides & tools
Forget static! Learn how to use interactive content to ace your marketing metrics and make every click count.
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Content scaling: 8 essential steps to boost your marketing impact

Insights
Dip your toes in the magical waters of content scaling: Boost visibility and engagement without sacrificing quality!
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WTF is the asset library? Meet your creative process's new best friend

What's new
Meet your new BFF: Ceros' asset library, making your creative process fabulously easy!
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11 free font pairing tools for designers

Design
On the hunt for the perfect fonts? You've come to the right place.
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How to make a business case for better content

Guides & tools
Make the boardroom your stage. Learn how to pitch interactive content like a pro and watch it pay for itself!
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Past imperfect: The art of lo-fi design

Insights
This design trend puts cutting-edge technologies in their place, letting the idea itself take center stage.
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How to anticipate design needs

Guides & tools
Got your team on board with interactive content? Excellent. Now, it's time to figure out who’s crafting it (and what they'll need for success).
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An introduction to human experience design

Design
Your designs can do more than just look good—they can feel good, too.
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How to build a team of allies

Guides & tools
Assemble your crew, Oceans Eleven-style (minus the heist)! Learn how to rally your team for a revolution in interactive content. 
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The lightning bolt: The story of a simple, incredibly powerful logo

Insights
Get electrified! Learn all about the striking history of the lightning bolt symbol.
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What is interactive content… and how can I get my company to adopt it?

Guides & tools
Why settle for static? Dive into the dynamic world of interactive content and boost engagement by over 50%!
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How Massimo Vignelli cracked the NYC subway system

Insights
What can graphic designers learn from the New York City subway system? A whole lot, actually.
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The art of the smear

Insights
Blink, and you might miss it! Learn how animators 'cheat' motion with the quirky art of animation smears.
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The complete guide to creating interactive content

Guides & tools
Immersive content keeps your audience engaged longer. See what our clients had to say.
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Spike Lee's devastating double dolly shot

Insights
Step into Spike Lee's world with his favorite trick: the mesmerizing double dolly shot.
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Brand cult: The Michelin man

Insights
How a stack of white tires became one of
the most recognizable characters in the
history of advertising.
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How to create high-quality GIFs (from any video)!

Insights
Tired of grainy GIFs? Upgrade your GIF game with our tips for smooth, high-res animations.
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A guide for creative teams working together

Guides & tools
Ensure your best creative work with cross-functional partners with these tactics and tools.
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Ceros Studio interactive tour

Guides & tools
Get a behind the scenes look at how our platform can transform your content creation process.
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Interactive content calculator

Guides & tools
Is your team looking to create more interactive digital content in the coming year?
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2024 visual trends forecast

Insights
Get 2024's visual trends: a fresh, optimistic forecast by creators for a vibrant future.
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5 steps to adopting interactive content

Guides & tools
Explore our 5-step video series on launching standout interactive content in your organization.
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The art & science of content collaboration

Guides & tools
Break down silos and integrate design and SEO to increase the reach of your content.
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Human to digital experience checklist

Guides & tools
Go beyond the basics to create humanized digital experiences that connect.
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Industry report: The embrace of immersive content

Insights
Explore the current state of immersive content and learn from those doing it right.